What Is Webinar Software and How Does It Work?

Webinar software is a platform for planning, registering, hosting, engaging and measuring an online presentation or event. Modern products range from simple webinar rooms to marketing and automation systems.

Core jobs

Most platforms cover event setup, registration, reminders, presenter controls, audience viewing, interactive features, recording and analytics. Some extend further into evergreen automation, payments, CRM workflows or enterprise event management.

Webinars versus meetings

Meetings are typically collaborative by default, while webinars usually create stronger presenter/audience roles, registration workflows, moderation controls and event analytics.

Features that matter

Focus on the needs of your event: capacity, presenter workflow, registration, engagement, automation, analytics, integrations, accessibility, branding and support.

How to evaluate software

Create one realistic event in each serious candidate. Test registration, joining, presenting and follow-up. A product demo can reveal more than another hour of reading feature lists.

Editorial note: WebinarScout is independent. We may earn a commission from qualifying affiliate referrals. Product features, plan limits and prices change, so verify purchase-critical details with the vendor.